The goal of BeerPetitions.com is to revolutionize how retailers choose what beers to carry at their establishments by determining their patrons changing beer demands, quickly and easily from one central, accessible source.

Here is an example of how a person and a retailer would use and benefit from BeerPetitions.com:

1. A person, lets call him Bert, lives in Atlanta, GA and was just at a beer festival sampling the oatmeal porter beer from Highland Brewing Company in North Carolina. It is a tasty porter!


2. Bert loved the oatmeal porter from Highland so much that he wants to find it back in Atlanta where he lives. The only problem is that Highland none of the bars or liquor stores near Bert carry the oatmeal porter yet. So, what does Bert do?


3. Bert decides to take action the old fashioned way, Bert tries to convince the bar owner down the street to carry the beer instead of another beer that is not selling very well. The bar owner feels this is risky though since the bar owner can not determine the demand for the new craft beer.


4. Bert says, well, what if I create a petition on BeerPetitions.com and get 30 of my friends who I know would like this this porter to sign the petition saying they would purchase the new beer. The bar owner agrees this would show enough demand to contact the brewery to get the beer distributed to their bar to see how well it will sell.


5. Bert forwards the petition to his friends on facebook, twitter, and through email. He gets 20 of his friends to sign the petition and then 10 other random locals from Atlanta find the petition and sign as well because the bar owner has told all of his patrons to use BeerPetitions to measure demand for various beer brands.


6. The bar owner orders the oatmeal porter and tells Bert about it. Bert then goes to his beer petition and marks the petition "successful" which then automatically emails everyone who signed the petition to let them know that the oatmeal porter is now available and to come in to start drinking!


7. The bar owner offers a 10% coupon to everyone that mentions they signed the petition to jump start new beer sales. Life is wonderful and everyone is happy in the world now!